Tripp Trapp

Posted by John Nielsen

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Pampers

Posted by Jasper Slagelse

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Actimel

Posted by Christoph Maurer

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Virginia Slims

Posted by Pedro Goncalves

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Flip Camcorders

Posted by Christian Rangen

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Spotify

Posted by Johanna Borjesson

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Lomo LC-A

Posted by Pedro Hormigo

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The Celebration

Posted by Niels Bo Lund

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Skype

Posted by Shelky King-Grubert

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Menstrual Cup by Mooncup

Posted by Ana Irais Campillo Sánchez


From externally and internally used disposable inorganic fibre cloth that absorbs menstrual flow ... to internally used device that collects menstrual flow
 
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Tupperware

Posted by Rosaura Aguilar Cruz


From people used glass jars, pottery crocks and metal tins to store food and preserve it for later meals ... to Plastic food container: cheap, durable, resistent; an industrialized product easy to access; Tupperware party, the business model for woman economic independece
 
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Deodorant by Tawas Crystal

Posted by Andrea Hernández


From a deodorant with aluminuim choloride, wax and essences. In diferent presentations ... to a simple crystal, natural deodorant made of purified Potasium Alum
 
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Red Bull

Posted by Andres Espinosa Rodríguez


From thirst quencher; product only for athletes with a high degree of physical wear ... to Red Bull is all about moments; it has "something" for each consumer; personalizing the brand for the ones in the categories

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Energy Drink by Playboy

Posted by Ana Patricia Aguilar


From rush of adrenaline ... to Style, power, independence
 
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Nair

Posted by Donají Ayala Hernández


From previous paradigm: women’s body must be hairless; body hair has a cultural connotation of dirtiness, negligence, and lack of femininity ... to Feminine natural hairiness is sexy
 
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Latabotella by Grupo JUMEX SA. de C.V

From the cans ones you open them you can not reclose it; the glass bottle are too fragil; the pet bottles pollute more than metal ... to combines the resistance of the can and the practicity of the bottle; recyclable

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Toothbrush

From different kinds of products in the market for different needs, but this might create confusion in the user when they are buying the one they really need. There isn´t a specific user for each toothbrush ... to less products with better quality and recycling materials, and make them for real

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Shakeit Strainer

Posted by Julián Galeana Barreto


From a traditional, old and domestic way to strain ... to the new way of strain, fast ,easy and fashionable
 
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Pastry Bag

Posted by Carolina Bueno Saavedra


From the bread just baken, without any decoration figure, or forms ... to the Pastry Bag contributed to add a new value to the bakery industry and the commercialization and Decoration of cookies, cakes, meals, figures of sugar and candies
 
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Milk Bottle

Posted by Maria Garzon Arce

From disposable consumption in the packaging of food, is polluting our environment; disposable mil bottles ... to pyroglass milk bottle, to paper-plastic covered milk bottle, to plastic bottle, to finish in natural cassava starch milk bottle which is bodegradable or back to basics, reusable bottles glass or aluminum

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