The Design-Driven Innovation Collection

The book features several cases of design driven innovation. But many other cases of success (and mismanagement) of design-driven innovation do exist.

Purpose
To build the largest collection of cases of design-driven innovation that can be accessed by anyone. Teachers can use this page as a reference for cases to be discussed by their class. Practitioners may find here inspirations from their own as well as other industries. Students may find a source to stimulate thinking and team discussion.

Who
Cases are posted by members of the Circle and are freely accessible.

How to Contribute
Contributing is very simple.
1. Think of a case of Design-Driven Innovation
2. Download the DDI case analysis form and analyze your case following the guidelines provided
3. Send your idea by registering to our Circle and mailing us the form
4. We will simply quickly check for consistency and then post your contribution

What
Cases will appear in this page through a summary page and a link to the form.

Tuesday, September 29, 2009

Virgin Galactic

From the idea that space flights are not for common people to the idea that the world is not enough, sky is not a limit anymore.

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Vespa

From masculine motorcycles deisgned for high speed and races to feminine motorcycles designed for short trips and enjoyment.

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Levi's 501

From waist overalls to fashion clothes that are vintage and chic at the same time.

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Barbie

From cute and childish dolls, in a traditional and domestic perspective, to feminine and fashion dolls, linked to the concept of adult and modern woman.

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The Body Shop

Posted by Julia Staunig, Copenhagen Business School

The reason why women buy cosmetics changes from fancy and superficially pretty … to being healthy and making a difference in the world by supporting The Body Shop’s campaigns.

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Twitter

From blogs and desktop messengers, an old way of communication ... to a new way of communication, short, incisive and focused

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