The Design-Driven Innovation Collection

The book features several cases of design driven innovation. But many other cases of success (and mismanagement) of design-driven innovation do exist.

Purpose
To build the largest collection of cases of design-driven innovation that can be accessed by anyone. Teachers can use this page as a reference for cases to be discussed by their class. Practitioners may find here inspirations from their own as well as other industries. Students may find a source to stimulate thinking and team discussion.

Who
Cases are posted by members of the Circle and are freely accessible.

How to Contribute
Contributing is very simple.
1. Think of a case of Design-Driven Innovation
2. Download the DDI case analysis form and analyze your case following the guidelines provided
3. Send your idea by registering to our Circle and mailing us the form
4. We will simply quickly check for consistency and then post your contribution

What
Cases will appear in this page through a summary page and a link to the form.

Monday, December 7, 2009

Deodorants


From the deodorant is one of the most common products in personal hygiene and is often considered synonymous of it; however its use is not widespread throughout the world ... to the sense of smell, waking differently, avoiding the traditional essences and taking him to experience a personalized scent to help us quickly recognize the person and at the same time the wearer a sense of recognition because is what he wants, what he was looking for

Download the whole case
Published by Design Driven Innovation
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