Tripp Trapp

Posted by John Nielsen

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Pampers

Posted by Jasper Slagelse

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Actimel

Posted by Christoph Maurer

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Virginia Slims

Posted by Pedro Goncalves

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Flip Camcorders

Posted by Christian Rangen

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Spotify

Posted by Johanna Borjesson

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Lomo LC-A

Posted by Pedro Hormigo

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The Celebration

Posted by Niels Bo Lund

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Skype

Posted by Shelky King-Grubert

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Menstrual Cup by Mooncup

Posted by Ana Irais Campillo Sánchez


From externally and internally used disposable inorganic fibre cloth that absorbs menstrual flow ... to internally used device that collects menstrual flow
 
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Tupperware

Posted by Rosaura Aguilar Cruz


From people used glass jars, pottery crocks and metal tins to store food and preserve it for later meals ... to Plastic food container: cheap, durable, resistent; an industrialized product easy to access; Tupperware party, the business model for woman economic independece
 
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Deodorant by Tawas Crystal

Posted by Andrea Hernández


From a deodorant with aluminuim choloride, wax and essences. In diferent presentations ... to a simple crystal, natural deodorant made of purified Potasium Alum
 
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Red Bull

Posted by Andres Espinosa Rodríguez


From thirst quencher; product only for athletes with a high degree of physical wear ... to Red Bull is all about moments; it has "something" for each consumer; personalizing the brand for the ones in the categories

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Energy Drink by Playboy

Posted by Ana Patricia Aguilar


From rush of adrenaline ... to Style, power, independence
 
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Nair

Posted by Donají Ayala Hernández


From previous paradigm: women’s body must be hairless; body hair has a cultural connotation of dirtiness, negligence, and lack of femininity ... to Feminine natural hairiness is sexy
 
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Latabotella by Grupo JUMEX SA. de C.V

From the cans ones you open them you can not reclose it; the glass bottle are too fragil; the pet bottles pollute more than metal ... to combines the resistance of the can and the practicity of the bottle; recyclable

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Head and Shoulders Bottle by P&G

Posted by Sergio Del Rio

From a bottle that contains anti-dandruff Shampoo ... to a bottle that contains anti-dandruff Shampoo; and interacts with you using the available technology of augmented reality, and a mobile phone with camera, or a webcam

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Mach 3 by Gillette

Posted by Luis Miguel Velázquez Salazar

From Three times more power , and less risk ... to Three times more power , and less risk, but with a small arc in the blades system; grip with a more dynamic essence

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Baby Bottles by Avent

From feeder of babies, stockholder of liquids, the material os baby bottle is polycarbonate and bisphenol, you can´t touch the baby bottle when the liquid is hot you need cool material for touching ... to feeder of babies, stockholder of liquids, the material of baby bottle is thermal, you can touch the baby bottle when the liquid is hot

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Fivefingers by Vibram

Posted by Giovanni Zappelli

From Human foot, to achieve sports performance and welleness, needs maxiumum support functions provided by complex footing solutions ... to human foot, to achieve sports performance and welleness, needs minimal support functions provided by any footing solutions

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