Pampers

Posted by Jasper Slagelse

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Actimel

Posted by Christoph Maurer

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Virginia Slims

Posted by Pedro Goncalves

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Flip Camcorders

Posted by Christian Rangen

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Lomo LC-A

Posted by Pedro Hormigo

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The Celebration

Posted by Niels Bo Lund

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Skype

Posted by Shelky King-Grubert

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Tupperware

Posted by Rosaura Aguilar Cruz


From people used glass jars, pottery crocks and metal tins to store food and preserve it for later meals ... to Plastic food container: cheap, durable, resistent; an industrialized product easy to access; Tupperware party, the business model for woman economic independece
 
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Red Bull

Posted by Andres Espinosa Rodríguez


From thirst quencher; product only for athletes with a high degree of physical wear ... to Red Bull is all about moments; it has "something" for each consumer; personalizing the brand for the ones in the categories

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Head and Shoulders Bottle by P&G

Posted by Sergio Del Rio

From a bottle that contains anti-dandruff Shampoo ... to a bottle that contains anti-dandruff Shampoo; and interacts with you using the available technology of augmented reality, and a mobile phone with camera, or a webcam

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Mach 3 by Gillette

Posted by Luis Miguel Velázquez Salazar

From Three times more power , and less risk ... to Three times more power , and less risk, but with a small arc in the blades system; grip with a more dynamic essence

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Baby Bottles by Avent

From feeder of babies, stockholder of liquids, the material os baby bottle is polycarbonate and bisphenol, you can´t touch the baby bottle when the liquid is hot you need cool material for touching ... to feeder of babies, stockholder of liquids, the material of baby bottle is thermal, you can touch the baby bottle when the liquid is hot

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Virgin Galactic

From the idea that space flights are not for common people to the idea that the world is not enough, sky is not a limit anymore.

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Vespa

From masculine motorcycles deisgned for high speed and races to feminine motorcycles designed for short trips and enjoyment.

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Levi's 501

From waist overalls to fashion clothes that are vintage and chic at the same time.

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Barbie

From cute and childish dolls, in a traditional and domestic perspective, to feminine and fashion dolls, linked to the concept of adult and modern woman.

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The Body Shop

Posted by Julia Staunig, Copenhagen Business School

The reason why women buy cosmetics changes from fancy and superficially pretty … to being healthy and making a difference in the world by supporting The Body Shop’s campaigns.

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