Lemon Squeezer

Posted by Ana González


From traditional an inefficient way to squeeze lemons … to easier and efficient mechanical way to squeeze lemons
 
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Lemon Squeezer

Posted by Bethsabe Cardiel

From a product that helps make lemonade using less amount of force ... to a product which is used in public eating spaces in Mexico, becoming part of the daily life of all kinds of people, not only females

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Kitchen Knife

Posted by Galo Bertin Barrios Porras

From the kitchen-knife is a daily use object. They’re part of our culinary life. This fact can make us underrate or despise their once given by our self’s value ... to scrollable knife is for making this specific tasks in one simple design. These can allowed the chef to make specific cuts, movements, and other things with the same object

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Keyboard

Posted by Arturo Vaca

From a harmful object originally designed to decrease performance. Considered today as the mainstream ... to a healthy, intuitive and versatile object designed for comfort and efficiency

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Deodorants

From the deodorant is one of the most common products in personal hygiene and is often considered synonymous of it; however its use is not widespread throughout the world ... to the sense of smell, waking differently, avoiding the traditional essences and taking him to experience a personalized scent to help us quickly recognize the person and at the same time the wearer a sense of recognition because is what he wants, what he was looking for

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Conceptual Submersible Dinghy

From transport and collectible vessel ... to adventure vessel

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Cell-phone h

Posted by Maribel Morales Feregrino


From an object that holds a cell phone, no matter which size, because its flexibility of materials ... to A simple artifact use to hold anything: from a coat, to an umbrella; from a frying pan, to a cell phone. Limited just by the users imagination
 
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Box Grater

Posted by Sofia

From a great variety of options ,new designs in the market, improvement in ergonomics, deal with problems in storage and space and permit the user to choose the materials they prefer ... to versatility, allowing the user to be playful and creative, permits the cheese grater to be used in different contexts and domains, opening the opportunity to new creative ideas of use

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Cloth Hanger

From hangers only hang clothes, and shelves keep books ... to hangers for books and magazines; hang on for your reading!!!

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Head and Shoulders Bottle by P&G

Posted by Sergio Del Rio

From a bottle that contains anti-dandruff Shampoo ... to a bottle that contains anti-dandruff Shampoo; and interacts with you using the available technology of augmented reality, and a mobile phone with camera, or a webcam

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Mach 3 by Gillette

Posted by Luis Miguel Velázquez Salazar

From Three times more power , and less risk ... to Three times more power , and less risk, but with a small arc in the blades system; grip with a more dynamic essence

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Baby Bottles by Avent

From feeder of babies, stockholder of liquids, the material os baby bottle is polycarbonate and bisphenol, you can´t touch the baby bottle when the liquid is hot you need cool material for touching ... to feeder of babies, stockholder of liquids, the material of baby bottle is thermal, you can touch the baby bottle when the liquid is hot

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Antigua by Ambienta

From Typical lounge rental furniture for events
to New furniture rental for events, new concepts, new meaning, expresion. Concepts into experiences

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Fivefingers by Vibram

Posted by Giovanni Zappelli

From Human foot, to achieve sports performance and welleness, needs maxiumum support functions provided by complex footing solutions ... to human foot, to achieve sports performance and welleness, needs minimal support functions provided by any footing solutions

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Virgin Galactic

From the idea that space flights are not for common people to the idea that the world is not enough, sky is not a limit anymore.

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Vespa

From masculine motorcycles deisgned for high speed and races to feminine motorcycles designed for short trips and enjoyment.

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Levi's 501

From waist overalls to fashion clothes that are vintage and chic at the same time.

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Barbie

From cute and childish dolls, in a traditional and domestic perspective, to feminine and fashion dolls, linked to the concept of adult and modern woman.

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The Body Shop

Posted by Julia Staunig, Copenhagen Business School

The reason why women buy cosmetics changes from fancy and superficially pretty … to being healthy and making a difference in the world by supporting The Body Shop’s campaigns.

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Twitter

From blogs and desktop messengers, an old way of communication ... to a new way of communication, short, incisive and focused

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